YouTubehas taken a brand-new approach with this year’sYouTubeRewind mashup video — dropping its tradition of highly produced original videos segments. Instead, the 2019 version is a montage of what the platform says were the biggest moments and milestones from around the world on YouTube.
The move came after the 2018 YouTube Rewind scored as the most-disliked video ever in the platform’s history.
“We heard a lot of feedback that the video last year didn’t reflect people’s experience on YouTube,” Kevin Allocca, head of culture and trends at YouTube, said in an interview withVariety. “Rewind has always been a moment to celebrate the big things that happened on YouTube and document the end of the year. People feel a real sense of ownership of what they create on the platform.”